Service Offerings To...

• Patient-centric product strategy & innovation
• Patient experience research
• Commercial development
• Launch excellence

Example: 

Drug development transformation  through innovations in the Target Product Profile (TPP)

• Center the TPP as the asset's master blueprint 
• Infuse the patient and customer voice into the TPP
• Utilize an iterative process inspired by innovation methodologies
• Create a cohesive cross-functional vision and culture

Example: 

Plan & execute a best-in-class launch 

• Learn and avoid pitfalls from Innomaven's database of drug launch case studies   
• Develop winning cross-functional launch strategies/tactics centered on the patient
• Operationalize a US launch  with tried-and true launch tools (e.g., playbook, tracker)  

• Empathy maps, patient journeys, user experience rooted in design research
• Innovation for change and brainstorm facilitation
• Strategic planning & stakeholder mapping

Example:

Create solutions for change using patient-centered design  

• Empathize & define: utilize design research to understand how patients embark on their journeys, and identify areas with the most friction
• Ideate: use Innomaven's creative frameworks to brainstorm potential solutions
• Prioritize: assess and select solution based on impact, resource intensity, scalability, and other factors
• Prototype & pilot: test ideas with patients and key stakeholders in the  community, then in real-life practice to generate  learnings. Rinse and repeat.    

• Strategic planning & go-to-market strategy 
• Opportunity identification and assessment
• Innovation sprints and design thinking 

Example:

Go-to-market plan for a 

health tech startup     

• What is the product's value proposition to patients, HCPs, to payers? 
• Who is the target patient segment and customer? What is their journey and pain points?
• Why would the product resonate with key stakeholders? What emotional connection can be developed?
• Where are the patients and customers? What go-to-market strategy reaches  them the best?